Daly Nosh Open Bootcamp
Daly Nosh Open Bootcamp
Daly Nosh Open Bootcamp
Date: 2024.
Date: 2024.
Project type: Graphic Design.
Project type: Graphic Design.
These are the user personas I interviewed and utilized for this case study.
These are the user personas I interviewed and utilized for this case study.
These are the user personas I interviewed and utilized for this case study.
Personas
Personas
Personas
The "Target Audience" section is crafted to precisely define the profile of individuals this project is aimed at. By understanding their demographics, interests, attitudes, and challenges, we can provide solutions that truly align with their needs and expectations, enhancing their overall experience with the product.
The "Target Audience" section is crafted to precisely define the profile of individuals this project is aimed at. By understanding their demographics, interests, attitudes, and challenges, we can provide solutions that truly align with their needs and expectations, enhancing their overall experience with the product.
The "Target Audience" section is crafted to precisely define the profile of individuals this project is aimed at. By understanding their demographics, interests, attitudes, and challenges, we can provide solutions that truly align with their needs and expectations, enhancing their overall experience with the product.
Target Audience
Target Audience
Target Audience
The color palette balances warm tones and complementary shades to create a visually appealing identity. #D47A47 is used for the logo and buttons to emphasize key actions, while #8AA858 and #C85252 add contrast and energy to secondary components. Neutral colors #1A051D, #FFFFFF, and #F0FCFF ensure clarity and balance.
The Montserrat typography complements the palette with its modern, clean design, ensuring readability and consistency across all text elements.
The color palette balances warm tones and complementary shades to create a visually appealing identity. #D47A47 is used for the logo and buttons to emphasize key actions, while #8AA858 and #C85252 add contrast and energy to secondary components. Neutral colors #1A051D, #FFFFFF, and #F0FCFF ensure clarity and balance.
The Montserrat typography complements the palette with its modern, clean design, ensuring readability and consistency across all text elements.
The color palette balances warm tones and complementary shades to create a visually appealing identity. #D47A47 is used for the logo and buttons to emphasize key actions, while #8AA858 and #C85252 add contrast and energy to secondary components. Neutral colors #1A051D, #FFFFFF, and #F0FCFF ensure clarity and balance.
The Montserrat typography complements the palette with its modern, clean design, ensuring readability and consistency across all text elements.
Color Palette & Typography
Color Palette & Typography
Color Palette & Typography
The logo embodies the brand's identity with a clean and modern design, using #D47A47 as the primary color to convey warmth and approachability. Its minimalist style ensures versatility, making it suitable for various applications, from digital interfaces to printed materials. The logo aligns seamlessly with the overall design system, reinforcing brand recognition and creating a cohesive visual experience.
The logo embodies the brand's identity with a clean and modern design, using #D47A47 as the primary color to convey warmth and approachability. Its minimalist style ensures versatility, making it suitable for various applications, from digital interfaces to printed materials. The logo aligns seamlessly with the overall design system, reinforcing brand recognition and creating a cohesive visual experience.
The logo embodies the brand's identity with a clean and modern design, using #D47A47 as the primary color to convey warmth and approachability. Its minimalist style ensures versatility, making it suitable for various applications, from digital interfaces to printed materials. The logo aligns seamlessly with the overall design system, reinforcing brand recognition and creating a cohesive visual experience.
Logotype
Logotype
Logotype
The moodboard captures the essence of the brand's visual and emotional identity, blending inspiration from modern design, warm tones, and clean aesthetics. It serves as a creative guide, showcasing textures, colors, and imagery that reflect the brand's values of approachability, balance, and professionalism. This foundation ensures consistency and clarity throughout the design process, aligning the visual direction with the target audience's expectations.
The moodboard captures the essence of the brand's visual and emotional identity, blending inspiration from modern design, warm tones, and clean aesthetics. It serves as a creative guide, showcasing textures, colors, and imagery that reflect the brand's values of approachability, balance, and professionalism. This foundation ensures consistency and clarity throughout the design process, aligning the visual direction with the target audience's expectations.
The moodboard captures the essence of the brand's visual and emotional identity, blending inspiration from modern design, warm tones, and clean aesthetics. It serves as a creative guide, showcasing textures, colors, and imagery that reflect the brand's values of approachability, balance, and professionalism. This foundation ensures consistency and clarity throughout the design process, aligning the visual direction with the target audience's expectations.
Moodboard
Moodboard
Moodboard
In this section, I conducted an in-depth analysis of various competitors to enhance the app's value and position it more competitively in the market.
In this section, I conducted an in-depth analysis of various competitors to enhance the app's value and position it more competitively in the market.
In this section, I conducted an in-depth analysis of various competitors to enhance the app's value and position it more competitively in the market.
Competitors Investigation
Competitors Investigation
Competitors Investigation
Listonic is presented as a "smart shopping list" app. It offers a wide range of features, including sharing shopping lists, voice input for creating lists, smart suggestions, grouping items into popular categories, adding photos to items, and setting prices to help with budgeting. Listonic is accessible on mobile devices, the web, and smartwatches, and supports more than 40 languages, making it a versatile tool for users worldwide.
Listonic is presented as a "smart shopping list" app. It offers a wide range of features, including sharing shopping lists, voice input for creating lists, smart suggestions, grouping items into popular categories, adding photos to items, and setting prices to help with budgeting. Listonic is accessible on mobile devices, the web, and smartwatches, and supports more than 40 languages, making it a versatile tool for users worldwide.
Listonic is presented as a "smart shopping list" app. It offers a wide range of features, including sharing shopping lists, voice input for creating lists, smart suggestions, grouping items into popular categories, adding photos to items, and setting prices to help with budgeting. Listonic is accessible on mobile devices, the web, and smartwatches, and supports more than 40 languages, making it a versatile tool for users worldwide.
Bring! se autodenomina la "lista de la compra más sencilla para compartir" y se puede emparejar con Alexa o Google Home. Al igual que Listonic, puedes crear y compartir listas personalizadas para diferentes situaciones, como "la compra semanal" o "ir a la panadería por la mañana". La app también cuenta con recetas de internet para que pruebes cada día. Algunas de estas recetas están patrocinadas por marcas que, a cambio, anuncian sus productos en la plataforma.
Bring! se autodenomina la "lista de la compra más sencilla para compartir" y se puede emparejar con Alexa o Google Home. Al igual que Listonic, puedes crear y compartir listas personalizadas para diferentes situaciones, como "la compra semanal" o "ir a la panadería por la mañana". La app también cuenta con recetas de internet para que pruebes cada día. Algunas de estas recetas están patrocinadas por marcas que, a cambio, anuncian sus productos en la plataforma.
Bring! se autodenomina la "lista de la compra más sencilla para compartir" y se puede emparejar con Alexa o Google Home. Al igual que Listonic, puedes crear y compartir listas personalizadas para diferentes situaciones, como "la compra semanal" o "ir a la panadería por la mañana". La app también cuenta con recetas de internet para que pruebes cada día. Algunas de estas recetas están patrocinadas por marcas que, a cambio, anuncian sus productos en la plataforma.
Yummly aims to be "your favorite edible inspiration." It positions itself as a content-driven app, offering recipes tailored to your diet and preferences. Users can browse the app, save recipes to their profile, and receive personalized suggestions based on their tastes. Like Listonic and Bring!, it includes a shopping list feature, but what sets Yummly apart is its ability to recommend recipes based on the ingredients in your list.
Yummly aims to be "your favorite edible inspiration." It positions itself as a content-driven app, offering recipes tailored to your diet and preferences. Users can browse the app, save recipes to their profile, and receive personalized suggestions based on their tastes. Like Listonic and Bring!, it includes a shopping list feature, but what sets Yummly apart is its ability to recommend recipes based on the ingredients in your list.
Yummly aims to be "your favorite edible inspiration." It positions itself as a content-driven app, offering recipes tailored to your diet and preferences. Users can browse the app, save recipes to their profile, and receive personalized suggestions based on their tastes. Like Listonic and Bring!, it includes a shopping list feature, but what sets Yummly apart is its ability to recommend recipes based on the ingredients in your list.
YoRipe is Singapore's #1 cooking and grocery app, available on the App Store and Google Play. Targeted at cooking enthusiasts, it boasts a vibrant community of content creators sharing their family recipes. The app uses location services to provide "local content from local people," allowing users to download and cook recipes at home. With features to discover recipes, create a "smart shopping list," access nutritional information, and contribute to the community by sharing your own content, YoRipe offers a comprehensive platform for culinary exploration.
YoRipe is Singapore's #1 cooking and grocery app, available on the App Store and Google Play. Targeted at cooking enthusiasts, it boasts a vibrant community of content creators sharing their family recipes. The app uses location services to provide "local content from local people," allowing users to download and cook recipes at home. With features to discover recipes, create a "smart shopping list," access nutritional information, and contribute to the community by sharing your own content, YoRipe offers a comprehensive platform for culinary exploration.
YoRipe is Singapore's #1 cooking and grocery app, available on the App Store and Google Play. Targeted at cooking enthusiasts, it boasts a vibrant community of content creators sharing their family recipes. The app uses location services to provide "local content from local people," allowing users to download and cook recipes at home. With features to discover recipes, create a "smart shopping list," access nutritional information, and contribute to the community by sharing your own content, YoRipe offers a comprehensive platform for culinary exploration.
Grocy prides itself on being an open-source "home management solution." The app allows users to track their groceries by scanning barcodes, automate and optimize shopping lists by defining a basic pantry inventory, monitor expiration dates, and even plan weekly meals. Grocy goes beyond pantry management, extending to household organization by storing instruction manuals, tracking chores, and more. Essentially, it serves as a comprehensive content management system for your home.
Grocy prides itself on being an open-source "home management solution." The app allows users to track their groceries by scanning barcodes, automate and optimize shopping lists by defining a basic pantry inventory, monitor expiration dates, and even plan weekly meals. Grocy goes beyond pantry management, extending to household organization by storing instruction manuals, tracking chores, and more. Essentially, it serves as a comprehensive content management system for your home.
Grocy prides itself on being an open-source "home management solution." The app allows users to track their groceries by scanning barcodes, automate and optimize shopping lists by defining a basic pantry inventory, monitor expiration dates, and even plan weekly meals. Grocy goes beyond pantry management, extending to household organization by storing instruction manuals, tracking chores, and more. Essentially, it serves as a comprehensive content management system for your home.
Gender: Female
Age: 22-40 years
Annual Income: $40,000-80,000
Location: Major urban areas in the United States (initial marketing focus: New York City)
Interests: Cooking, exercise, wellness, and health
Attitudes: Health-conscious, intimidated by cooking, optimistic, ambitious, want to eat out less, and aim to live healthier lives.
Challenges: Lack of time and resources, limited cooking skills, and social isolation due to urban culture.
Gender: Female
Age: 22-40 years
Annual Income: $40,000-80,000
Location: Major urban areas in the United States (initial marketing focus: New York City)
Interests: Cooking, exercise, wellness, and health
Attitudes: Health-conscious, intimidated by cooking, optimistic, ambitious, want to eat out less, and aim to live healthier lives.
Challenges: Lack of time and resources, limited cooking skills, and social isolation due to urban culture.
Gender: Female
Age: 22-40 years
Annual Income: $40,000-80,000
Location: Major urban areas in the United States (initial marketing focus: New York City)
Interests: Cooking, exercise, wellness, and health
Attitudes: Health-conscious, intimidated by cooking, optimistic, ambitious, want to eat out less, and aim to live healthier lives.
Challenges: Lack of time and resources, limited cooking skills, and social isolation due to urban culture.
#1A051D
#1A051D
#FFFFFF
#FFFFFF
#F0FCFF
#F0FCFF
#D47A47
#D47A47
#D47A47
#8AA858
#8AA858
#C85252
#C85252
#C85252
LOGO and buttons
LOGO and buttons
LOGO and buttons
Complementary
Complementary
Complementary
Components
Components
Components
neutral colors
neutral colors
Project description: I developed the My Daily Nosh app for our client, Swanky Food Tech LLC. The app allows users to scan fridge items with their camera, generating recipe suggestions instantly, with "Daily Nosh" taking care of the rest.
Project description: I developed the My Daily Nosh app for our client, Swanky Food Tech LLC. The app allows users to scan fridge items with their camera, generating recipe suggestions instantly, with "Daily Nosh" taking care of the rest.
Thanks
Thanks
Thanks